[Quick Take: You are the sum of your work projects and visibility, your social media presence, the voice you create in leading the conversation about your field, and your reputation. It's the story of you. You need to tell it - and sell it - powerfully, to get ahead in a competitive landscape.]
Not so long ago, a Personal Brand was no more than your name, a resume, and a knock on a recruiter’s door. Perhaps a business card. All this was your face to the professional world.
Then came the web. Your Personal Brand became all the above, plus the cover letters you emailed to recruiters, formatted applications submitted via job-hunting sites, and for the ambitious, a website or blog highlighting your own work, with a “contact me” page.
Today, the notion of a “Personal Brand” has exploded. To all the above, add: your use of dozens of Personal Brand tools and techniques: LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube. How, and how frequently, you use these sites. Your followers. How often they comment on or forward your stuff. Your recommendations. And so on. It’s exciting, but it also can be daunting. It easily can end up a disconnected mess.
That’s where we come in. We help you figure out which of the Personal Brand tools and techniques are right for putting your best face forward (not all are right for everyone), and how to customize them to your advantage. All you need are two things: a specific skill set to offer the world, and a specific goal of where you want to get next. Explore the nav bar above to learn more about us, what we do and why you might need us. When you’re ready to get started, click here!
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